Just days after warning investors about declining search traffic and a weaker-than-expected revenue forecast, Reddit is looking for more ways to make money from its existing users. On Tuesday, the company announced that it’s beginning to test ad placements in its search results pages, allowing advertisers to reach users as they search for products, recommendations, and other information on its platform.

“Ads in search may appear based on a range of factors, including contextual relevance to a user’s search query,” Reddit shared in its announcement about the new ad placements. “This is an initial test with a select group of eligible advertisers. During this test, we will evaluate and understand how users respond to these ads so we can refine the experience for users and advertisers over time.”

The company offered examples of what sort of ads might appear, suggesting that a search for “espresso station” might display ads for espresso machines, coffee, or mugs, while a search for “home office setup” could surface ads for things like monitors, desks and office chairs.

The ad test comes at a time when Reddit is reckoning with how AI has been changing the web’s landscape, and subsequently its reach.

05 billion. This was tied to Reddit’s declining search traffic referrals resulting from Google’s move to an AI-powered search experience. AI search now sends less traffic to publishers’ websites, as features like AI Mode provide answers directly on Google’s Search Result pages, reducing clicks to other websites.

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