Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.
LinkedIn cuts reach for AI-generated posts, Instagram tests 90-minute videos, YouTube takes its AI music tool global and SocialDay celebrates in New York. Your weekly catch-up from The Sauce.
Welcome to The Sauce weekly roundup, your quick catch-up on everything we published this week. From LinkedIn's crackdown on AI-generated posts to Instagram's surprise move into long-form video, here are the stories social media marketers need to know, plus highlights from SocialDay in New York.
LinkedIn now screens every post distributed beyond your immediate connections, using classifiers trained on over one million member reports. Generic content loses reach, not visibility, so originality now matters more than ever for B2B brands and creators. Read the full story.
The new digital business card, with wallet integration, is free for all members, while the returning private notes feature sits behind Premium Business or All-in-One. Read the full story.
After four years of pushing Reels, Instagram is testing horizontal videos of up to 90 minutes in a format called Features, with no ad revenue share for creators at launch. Read the full story.
YouTube's AI music replacement tool now reaches most countries, solving copyright claims, but the generated tracks carry a YouTube-only licence that limits repurposing on other platforms. Read the full story.
Snap's subscription revenue jumped 84% while advertising grew just 4%, as Snapchat+ passes 30 million paid subscribers.
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