Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared.

Want a faster way to learn which mix of creative, copy, and headlines drives your best Meta ad results? This testing recipe will help:

Pick your setup by campaign type. For sales campaigns, use the Flexible (Flex) ad format. For lead campaigns, turn on Dynamic Creative in your ad set. The toggle sits in the middle of the ad set settings, and most advertisers overlook it.

At the ad level, max out all 10 media slots with proven assets from your account: your 5 top-performing videos and your 5 top-performing images.

Add your 2 top-performing ad copy versions, your 2 top-performing headlines, and 2 calls to action.

If you accept Meta’s AI-generated variations, read every one before launch to confirm it complies with Meta’s ad policies. Some AI versions can create problems for your account.

Pro Tip: Even if manual targeting beats Advantage+ audiences in your account, spend a portion of your budget (not all of it) inside Advantage+. Those signals train the algorithm to find your buyers before Meta’s next system, GEM, rolls out more widely.

This tip was shared by Tara Zirker at Social Media Marketing World. Get your ticket to join us in Anaheim this April.

You already know how to make good content. The hard part is everything after you hit publish: growing an audience that sticks around and earning money that doesn’t rely on the algorithm or the next brand deal.

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