CONNECT WITH US
Social Media

Social Media

LinkedIn's job-title targeting reaches Google's CTV buying platform as programmatic routes multiply

SocialDay / The Sauce logo

Published on

Add as a preferred source on Google
LinkedIn's job-title targeting reaches Google's CTV buying platform as programmatic routes multiply

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

LinkedIn has made its CTV ad inventory available through Display & Video 360, giving DV360 buyers access to professional targeting without leaving Google's platform. It's the fourth programmatic route in 18 months, and it signals where LinkedIn thinks the B2B CTV budget is actually held.

LinkedIn has made its Connected TV advertising product available for programmatic purchase through Google's Display & Video 360, marking the fourth demand-side platform to gain access to LinkedIn's professional audience data for streaming television buys.

The offering is limited to US targeting and access runs through LinkedIn or Google account representatives rather than self-serve activation. Advertisers can plan their CTV buys in DV360 with LinkedIn's information on professional audiences, including job titles, industries, and levels of seniority.

The announcement, published October 22 by both LinkedIn and Google, arrives as part of Google's new monthly "Marketing Platform Drops" update series. The announcement appeared on LinkedIn's corporate pressroom on October 22, 2026, while Google confirmed the same addition the same day in the first edition of the new monthly series.

This is not LinkedIn's first programmatic CTV partnership. In April 2024, LinkedIn introduced CTV Ads for B2B marketers, limited to audiences in the United States and Canada, running across a publisher network that included Paramount, Roku and Samsung Ads. The Trade Desk was named the first programmatic DSP partner in March 2026, followed by Amazon DSP in May, and now Google's DV360 in October.


Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.