CONNECT WITH US
Social Media

Social Media

YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation

SocialDay / The Sauce logo

Published on

Add as a preferred source on Google
YouTube partners with Bloomsbury to turn ACOTAR's book launch into a branded fandom activation

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

The platform ships a custom Shorts quiz, Starfall progress bars and BookTube creator content to mark the sixth ACOTAR novel. The playbook works for any IP with an existing fan base.

YouTube is supporting the release of A Court of Splintered Harmony, the sixth novel in Sarah J. Maas's A Court of Thorns and Roses series, with a publisher partnership that brings platform features normally reserved for major entertainment launches to a book campaign.

The activation, which appears to involve publisher Bloomsbury, includes a custom Shorts effect that reveals which Court a user belongs to, themed creator content, and a Starfall progress bar easter egg visible on ACOTAR-related videos.

BookTuber Haley Pham, who read the first five ACOTAR books in one week, features in an episode of YouTube's Channeling series, positioned as the face of the campaign for a community that has kept the series in discovery for years.

The move signals YouTube treating niche reading communities with the same activation toolkit it has deployed for K-pop fandoms, anime audiences and gaming launches, and it hands brands a live example of how to structure IP-led campaigns around participatory content rather than passive views.

YouTube built special experiences for the release, including new content from BookTube creators and a custom Shorts effect. The Shorts quiz is user-facing: open Shorts on mobile, search for the ACOTAR Quiz effect, answer questions, and receive a result showing which Court from the series the user belongs to.


Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.