“This is the company that most reminds me of KIND,” he says.
Daniel Lubetzky changed the snack industry with his company KIND Snacks. Now he’s betting those same instincts can transform how Americans think about breathing.
Camino Partners, the investment platform founded by Lubetzky and led by President Elle Lanning, today announced a $62 million investment in Intake Breathing — a fast-growing nasal strip company whose product is already used by top-tier athletes. It’s the largest investment in Camino’s history.
“This is the company that most reminds me of KIND,” Lubetzky said. “That’s how excited I am.”
In particular, Lubetzky and Lanning say, they see a similar opportunity: Snack bars used to be unfamiliar, overlooked, or slightly stigmatized, and then KIND turned them into an everyday health habit. Can Intake do the same with nasal strips?
For Lubetzky, who is also widely known as a recurring investor on Shark Tank, this investment all began with data.
“The data is insane,” he said. “Like when I looked at the data with my team, I’m like, my God, I’m so excited. I’ve not seen this data since KIND days. People try Intake and then they keep going.”
That stands out in the wellness industry, he says. Many supplements and wellness products fail to create repeat customers, because people can’t tell if they’re actually working. “But with Intake, you immediately feel it,” he says. “You understand that it’s working. When you sleep, you sleep better. You know that you sleep better.”
Lanning, who worked alongside Lubetzky during KIND’s rise and now leads Camino Partners, said they’re especially excited about the category of nasal strips.
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