Hootsuite Social OS is built from connected apps. Here is a quick map of which app handles what, and where to find the matching hacks in this guide.

Bonus: Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance. Find out how to spend more time offline by automating many of your daily social media work tasks.

Publishing lives in Perch, and it is where most social teams spend the bulk of their day. These five hacks cut down the repetitive work, and if you tag your links with UTM parameters before you schedule, you will also get cleaner attribution later.

Worth remembering as you scale: the average social media user visits 6.52 social platforms each month, and social media managers juggle far more than that.

The duplicate button allows you to construct a series of similar or related posts without building each one from scratch. It’s the easiest way to repurpose content across your various social channels.

Rather than cross-posting the same content on every platform, you can edit handles, hashtags, language and links to make each post appropriate for its intended home. It’s also great for targeting different time zones, languages, regions or audiences.

If you’re running a big campaign, starting with duplicated posts can help keep your content consistent and aligned.

Sharing drafts with your team in Planner ensures everyone knows what’s coming up. Even better, editable drafts let teams pitch in in real-time to tweak and improve your social content without going through a more formal approval workflow .

Source link