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Why Ed Miliband has embraced his ‘awkward dad’ image in viral TikTok video

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Why Ed Miliband has embraced his ‘awkward dad’ image in viral TikTok video

About 1.5 million people have watched footage of foreign secretary that capitalises on social media’s love of a cringe moment

It sparked delight among the die-hard Milifans and a begrudging smile from those less keen on the foreign secretary, but a viral video of Ed Miliband has – possibly – confirmed his status as the internet’s awkward dad.

About 1.5 million people have viewed an interaction between Miliband and TikTok personality Feroz Khan on the streets of New York, during which the digital content creator asks Miliband a series of questions including his name, job and his top piece of advice.

Following the same formula employed by Khan in every video, Miliband is stopped in a seemingly, though of course not at all, impromptu manner by the influencer who says: “You’re very well dressed, what do you do for a living?”

When Miliband, in New York for the United Nations General Assembly, explains he is the foreign secretary, adding that he is the UK equivalent of Marco Rubio, when Khan claims not to know what that is, the influencer asks: “What makes your work so special?” Miliband gushes that he is “trying to make the world a better place”.

So far, so soft serve. But it is when Miliband is asked about any challenges he has faced and, with the charm of an ingénue, replies – “Oh wow! I ran to be prime minister of Britain. ” – that it is clear Miliband’s media team have fully capitalised on social media’s love of the cringe moment.


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