A growing YouTube channel. An indie animation studio launching a series trailer. A new TTRPG company trying to see whether its Kickstarter will pay off.

Everyone involved in these endeavors has one thing in common: they can use Chronicle Media‘s predictive audience model Ubiquity.

Chronicle, co-founded by Aaron Sisto, Scott Greenberg, and Ollie Lewis, describes itself as an AI-based, agentic “engine” that powers social media growth for creators, media studios, brands, and more by identifying specific audience segments for their content.

Chronicle says its system (built and trained by researchers from Stanford, Columbia, and Carnegie Mellon, with experts formerly @ Google, Amazon, and Spotify) can predict things like overall audience size, viewers’ geographical spread, and niche fandom preferences, and then use all that information to tell creators and companies whether their ideas are worth doing.

Ubiquity is Chronicle’s way of giving everyone access to this predictive modeling. Over the last six months, Ubiquity–whose UX Sisto likens to a “co-pilot” or assistant–was beta-tested with more than 50 marquee clients.

These clients include a Fortune 10 celebrity podcast that saw 150% audience growth in two months, a foreign-language drama that grew its daily U.S. revenue by 600% in two weeks, and a newly launched video game that reached 1.5 million views and a 1.44x return on ad spend with an audience Ubiquity mapped before launch, the company says.

Sisto tells Tubefilter that Chronicle’s secret sauce is not using a synthetic audience.

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