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TikTok US shares second-quarter account enforcement data

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TikTok US shares second-quarter account enforcement data

The platform said it removed more than 14 million fake accounts and prevented nearly 65 million spam accounts from being created.

TikTok USDS, the platform’s U.S.-based management group, shared its latest data on rule enforcement and removals, covering the period between April 1 and June 30..

This is the second Platform Security and Community Guidelines Report for the U.S. TikTok team, which took over TikTok’s American operations in January.

The first report, covering Q1, was published in July. Looking at the two reports together provides a comparison in activity and helps to better measure the scope of TikTok’s evolving efforts.

First, TikTok said it removed 14.6 million fake accounts within the period, and prevented another 64.8 million spam accounts from being created. The platform also said that it removed 781.4 million fake followers and prevented 403.2 million fake follow requests.

That would suggest that either TikTok is becoming a bigger focus for spammers and scammers, or that the platform’s detection systems are improving. Either way, the end result is that more fake accounts are being removed from the app.

The trend was similar in terms of video removals, with far more videos being taken down for rule violations in this most recent period.

Meanwhile, more livestreams were “demonetized or warned” due to violations of the platform’s policies.

In terms of content specifics, the majority of removals reported for the current period were due to violations of TikTok’s terms related to regulated goods and services.

TikTok’s rules on this element cover content that depicts drugs and alcohol, as well as gambling, counterfeit goods and high-risk financial services.


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