The platform recommended keeping ads short, using natural language and featuring clear calls to action.

X shared guidance for marketers planning their holiday campaigns, with the platform running a webinar session last week that outlined best practices and audience insights.

First, X shared insight into how its audience approaches holiday shopping and discovery in the app.

As per X: “The holidays are a cultural heartbeat at X. Attention and shopping intent peak at the same time. And this is the unusual bit: People are open and willing to hear from advertisers. X is at the intersection of real-time holiday buzz that drives sales, motivated holiday shoppers, and AI-powered full-funnel innovation.”

In addition, the company shared notes on key shopping trends and peak engagement in relation to holiday shopping activity.

The platform also discussed the rising use of AI to guide shopping and purchase decisions, and how brands can best align their offers with AI-powered recommendations.

“Say what your product does, who it's for, and what makes it better, in plain words [that] it can compare,” X said. “If a model can sum you up in one line, you’re in the recommendation.”

This is probably an over-simplification of how AI recommendations work. But fundamentally, X said that clarity is important in powering AI discovery.

Finally, X shared some specific tips on ad creative that drives results in the app.

Finally, X said that advertisers remove any distractions from the main goal of the ad.

Source link