PARIS, October 20, 2026 – Agorapulse, a leading social media management platform, today launched Archie, a free AI content repurposing tool for social media teams and professionals building their personal brand. Archie turns content that already exists, such as webinars, white papers, internal reports and meeting notes, into posts tailored to every platform and written in the voice of the brand or person publishing. Archie is available now at archie.app.

These days, social platforms favor original content, and brands and experts are under pressure to publish posts that consistently sound like them, without spending hours on it.

And all the while, their best ideas for social posts sit untouched in laptops and shared drives. Conference talks, meeting notes and internal research rarely get shared beyond their first go-round. Archie puts this untapped material to work as a steady source of original content.

When connected to Agorapulse, Archie also recommends the best times to post and fills the content calendar in advance.

“Good content requires originality and humanity. Without them, it doesn’t work,” said Emeric Ernoult, CEO and founder of Agorapulse. “AI delivers great results only when it works from your own sources and you stay in control of what makes your content unique.”

Brooke Sellas, CEO and founder of B Squared Media and one of Archie’s first users, said: “The content really sounded like me, which is exactly what I want for my social channels. Archie used our frameworks, our concepts and our own jargon.

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