If you love geeking out over the numbers, Metricool is a good fit. It’ll tell you what's working, how your competitors are doing, and where your traffic is coming from. Plus, it gives you plenty to work with at a starting price that's easy on the wallet.

That said, Metricool gets trickier to stick with as your setup grows. Some of the features people reach for sit behind add-ons or higher plans, so the price you start with isn't always the price you end up paying. For example:

If you're looking for a Metricool alternative, there are many social media management tools that do everything it does. I've tested a whole bunch of them, both as a creator and as someone who works in marketing, and each of the seven options below brings its own strengths to the metaphorical table.

Even if Buffer isn't your pick, this list should help you land on the tool that fits the way you work.

Best for creators, small businesses, and growing agencies that want a flexible, affordable social media management tool.

Buffer is the tool I keep returning to, no matter how many others I try. It covers what most creators and small teams need day-to-day, from generating and publishing content to tracking its performance and staying on top of comments and mentions across platforms.

That's not just me saying it because this is the Buffer website — I've been a Buffer user both as a creator and part of a small team managing a brand, so I speak from experience here.

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