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100 free resources for social media marketers

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100 free resources for social media marketers

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

I love a free resource. Especially when it saves me time, helps me make something better or gives me a useful answer without booking a demo first.

I love a free resource. Especially when it saves me time, helps me make something better or gives me a useful answer without booking a demo first.

So I’ve pulled together 100 free resources for social media marketers: tools, templates, training, research and practical guides. There are plenty from The Sauce too, because we’ve made a lot of things we’d have wanted when we were doing the job ourselves.

Some are completely free, some need a free account, and some have limits. I’ve flagged that where I can, because “free” can mean anything from help yourself to please enter your card details and remember to cancel.

The Sauce recently checked the free plans and limits on its list of 20 tools, including the resources below. Plan details can change, so check the provider before building your whole workflow around one free account.

1. Meta Business Suite: Create and schedule Facebook and Instagram content, manage messages and check performance.

3. YouTube Studio: Upload videos, manage comments and see how your videos and Shorts are doing.

5. Metricool: Plan posts and review analytics; its free plan has limits.


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