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Social media advice: post less, post more, be yourself, but make it look effortless

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Social media advice: post less, post more, be yourself, but make it look effortless

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

I opened social media for five minutes and came away with a complete content strategy, three new anxieties and the strong feeling that I’m already doing it wrong.

I opened social media for five minutes and came away with a complete content strategy, three new anxieties and the strong feeling that I’m already doing it wrong.

Apparently, I shouldn’t post more than once a day on LinkedIn. Instagram? Three times a week, maximum. Unless you’re trying to grow, in which case you should post more. And if you can create 100 pieces of content in a week, brilliant. Just make sure they’re all original, high quality, useful, entertaining, authentic and filmed in flattering natural light.

The advice is often delivered with the confidence of someone announcing a new law of physics. Post at this time. Never post at that time. Use this format. Don’t use that format. The algorithm loves carousels this week. Reels are dead. Reels are back. Your first line must stop the scroll, but don’t use clickbait. Be personal, but keep it professional. Share your life, but not too much of your life.

And then there’s the posting-frequency debate. Some guidance says Instagram’s sweet spot is three to five feed posts a week. Other data suggests posting more can help growth, with diminishing returns and the small matter of needing to actually make all that content.


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