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Teradyne Robotics partners with Sereact to scale physical AI in retail and logistics

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Teradyne Robotics partners with Sereact to scale physical AI in retail and logistics

At Zalando’s fulfillment centers in Germany and Poland, Sereact and Universal Robots now autonomously processes returned fashion items. | Source: Teradyne Robotics

Teradyne Robotics, the company behind Universal Robots and Mobile Industrial Robots, last week partnered with Sereact. The companies aim to accelerate industrial AI solutions in retail, logistics and manufacturing.

Through this partnership, Sereact’s Cortex physical AI platform runs robot arms from Universal Robots to give retailers and logistics providers a proven way to automate unstructured tasks such as returns handling and piece picking. Together, the companies have already shipped hundreds of UR robots in dual-arm systems to live customer sites across Europe.

“Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home,” said Jacob Pascual Pape, the chief commercial officer of Teradyne Robotics. “Our robots are built for the AI era: open, connected, and proven through more than 100,000 industrial deployments. That is why Sereact has chosen our platform.”

“When combined with Sereact’s Cortex, the joint solution handles mixed goods, unknown items, and varied packaging,” he added. “This has moved well beyond the demo or pilot stage with the technology now usefully deployed at real customer sites. Our technologies are a natural fit and through our partnership we will scale these AI-powered solutions fast across applications, industries and markets.”

S. headquarters in Charlestown, Mass. The company develops physical AI software that enables robots to grasp, identify, and handle objects they have never seen before. The companies made the announcement at NVIDIA GTC Berlin 2026.


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