Whoop, the maker of screen-less fitness bands, is launching a social network on Thursday that lets its members follow friends and family and share their health data.

The network, called Whoop Humans, will be rolled out in the Whoop app to members at every membership tier at no extra cost. Members can follow anyone on Whoop and choose what to share, from sleep and recovery to workouts and achievements. Followers can react and comment; members can also attach photos and commentary to their data. It’s all opt-in, CEO Will Ahmed tells us.

Whoop already has a social feature, Teams, which a little more than half its customers use, according to the company. But Teams is built around groups and leaderboards, and everyone in a group sees everyone else’s information.

Humans is meant to be more intimate. Members decide who follows them and who sees what, so a trainer can track a set of clients without the clients seeing one another’s data, for example.

I found myself questioning how much a spouse wants to know about the other’s sleep score when Ahmed mentioned this particular scenario, so I asked him how else beta members used these newer social features. He said the company learned that people were more engaged when someone reported a low recovery score than a nearly perfect one, suggesting that the new feature may be particularly helpful for understanding when someone is struggling and might need attention.

Indeed, Whoop seems to be heading towards medical wellness. Like its most direct rival, Oura, the company is pushing faster and more aggressively into the wellness opportunity that an aging population presents.

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