Xbox had a big presence at Gamescom 2026 on the show floor, with its own livestream and hands-on demos for upcoming games like Fable. But Microsoft’s gaming division was much less interested in making waves when it comes to big news about its upcoming hardware plans or what the return of exclusivity will mean for The Elder Scrolls 6.

We’ve been hard at work on a great next generation and a great family of devices for Helix, and we’ll share more soon,” Xbox CEO Asha Sharma told the BBC in what appears to be one of her only interviews from the biggest gaming convention of the year (we reported on previously released snippets from it earlier in the week). “We will of course continue to push the boundaries of performance. We’ve talked about being able to not only play your console games, but also play your PC games on your console.”

Sharma continued, “I think in addition all of the industry needs to start to innovate on affordability and efficiency. That is something that we have not had to do. But with the crisis that’s currently happening in hardware and components, it is absolutely something all of us need to be thinking about and innovating on and giving people more choice in terms of how they play their console and how they purchase their console.”

Xbox has been banging the drum of “affordability” for months now, even as it raises prices due to the AI arms race fueled by Microsoft.

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