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Was the GTA 6 Extended Look a Show of Rockstar's Confidence or Hubris?

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Was the GTA 6 Extended Look a Show of Rockstar's Confidence or Hubris?

Watching the Grand Theft Auto 6 Extended Look, I wondered if the reason Rockstar Games went with Netflix as the launch platform for its mega-trailer was much simpler and more boring than we all expected. I wondered if it came down to video encoding.

The video looks so much better on Netflix than it does on YouTube. Go check them out and do a side-by-side comparison. The blacks are deeper, the colors pop more, the lines are cleaner, there's less artefacting, details like the face of a character in the background are better resolved. It's far from perfect, but when it comes to streaming video quality, Netflix is definitely one of the better platforms: not far off Apple, and way ahead of Prime Video and YouTube.

I'm sure there were many other enticements for Rockstar to enter this marketing partnership. (Maybe even financial ones; the video is certainly a coup for Netflix, and has shot into its Top 10 and number one.) But I bet this detail wasn't lost on the studio. Rockstar cares deeply about how its games are presented, and Netflix offers a much more attractive shop window.

It's not like you couldn't watch the Extended Look on your phone over shitty wifi during its window of Netflix exclusivity. But maybe you didn't. Maybe you used the Netflix app on your smart TV (or your console) and enjoyed it on the screen you'll be playing GTA 6 on in a few months time. Maybe you watched it with friends.


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