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Target Officially Launches New Pokémon System and It's a Total Game Changer

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Target Officially Launches New Pokémon System and It's a Total Game Changer

Target's new TCG system has some major differences from Walmart's Pokémon raffle

Target is one of the best ways to purchase Pokémon cards — and also one of the worst. The retailer typically releases new products on weekdays after midnight, pushing devoted trading card game fans to stay awake for hours for a chance to spend money. More often than not, the fans who make this sacrifice lose out badly to bots that can snap everything up within milliseconds. Well, that's all about to change.

The new system, which has been rumored for months now, has quietly gone live on the retailer's website. It's a lottery system, much like the sytem Walmart uses to sell Pokémon cards. Basically, fans are given a specific window of time to express interest in a product. Once the time period ends, Target takes all the entries and randomly selects winners.

Unlike Walmart's system, which only lasts an hour or two, Target's entry period appears to be much longer. Users also aren't charged automatically — they're given a deadline to complete their purchases. The lottery is first being tested on a small product: a Scarlet and Violet: Destined Rivals three-pack blister pack selling for $14.99. Undoubtedly, the retailer wants to see how things go before widening the lottery to more in-demand products, like items in the 30th Anniversary collection or Ascended Heroes. This first drop closes on Nov. 4, two days from now.

While the prolonged entry period sounds good on paper — more people will be able to sign up — it also means that scalpers will get extra time to make more accounts.


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