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RuneScape creator Jagex in hot water over generative AI use in recent trailer

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RuneScape creator Jagex in hot water over generative AI use in recent trailer

RuneScape creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new reveals for the British developer's many games. Sadly, one of those reveals has spoilt the fun somewhat due to unexpected generative AI use.

The trailer, a cinematic reveal for RuneScape 3's Dragon Slayer 2 quest, presents the premise for a new big adventure in a sketched style. However, people quickly spotted some strange issues with this trailer, such as a hand with six fingers, and a pair of fantasy Air Jordans.

Players were immediately angry about the use of generative AI for this trailer. Jagex staff had only reaffirmed its stance against generative AI use only a few days ago when a third-party apparel collaboration received flak for its use of gen AI in its design. When that happened, Jagex Sween responded on Reddit, posting: "We're as angry as you are about this. We wouldn't have approved the use of AI in any designs. We don't use generative AI to replace the artists and developers who make our games, we don't use it in our marketing materials, and we won't use it in our merchandising or allow its use in partnerships.RuneScape, all of our games, is built by talented people, and that human craft and creativity matters enormously to us."

This latest trailer coming in such short succession then isn't a good look for the developer, nor its stance against generative AI. Another statement was released in the wake of this trailer backlash, one that echoes much of the frustration from irked community members.


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