The distribution of cosmetic skins—which heroes get the lion’s share and which ones get significantly fewer— is a pretty sensitive subject in the Overwatch community. Years of Mercy, Kiriko, and Juno players constantly eating good while Baptiste, Venture, and Wrecking Ball players wait months if not years for a new Legendary skin have some people jaded about the whole process, with some players even criticizing some of the game’s base hero designs as feeling like they are made with a “cosmetics-first” mindset.

During a group interview Kotaku was present for, game director Aaron Keller talked about the challenges of giving attention to its soon-to-be 55 heroes in not just cosmetics, but in storylines the game has introduced over the game’s 10 years. He says it’s a problem the team at Blizzard has been dealing with for years, one which he admits is “tricky” as the roster grows.

“Every new piece of content that we introduce to the game, whether it’s a hero or even a map, you know, means that the pool of everything that we’ve got, it is spread out a little bit,” he says. “We recognize how important it is to continue supporting all of the different heroes in the game. ’ Or, ‘It felt like you kind of left off, let’s say, for example, the story of Zarya years ago.

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