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Nearly 1 in 3 gamers plan to buy GTA 6 in US, analyst says: "A rare cultural and commercial moment"

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Nearly 1 in 3 gamers plan to buy GTA 6 in US, analyst says: "A rare cultural and commercial moment"

The GTA 6 release is quickly approaching, and it's set to be one of the biggest video game releases of all time – so big, in fact, that analysts say nearly one in three gamers is looking to indulge in Rockstar's long-awaited sixth Grand Theft Auto entry.

That's a hefty figure… one that comes straight from global market research and consumer behavior advisor Circana, along with commentary from veteran analyst and company lead Mat Piscatella.

To be more precise, it's 29% – a good 29% of gamers in the United States, both on console and PC, intend to purchase GTA 6. This number marks Rockstar's game as the most-ever anticipated video game release in Circana's tracking history.

"Grand Theft Auto 6 represents a rare cultural and commercial moment for the video game industry," Piscatella writes. " It's wild to think about, really. GTA 6 won't just sell a plethora of game copies, either. It'll also sell consoles. "Many consumers who have yet to upgrade to a current-generation console may choose to purchase a PlayStation 5 or Xbox Series specifically to play the title," as Piscatella notes – and this applies to folks who otherwise game on PC, too, as Rockstar won't be releasing GTA 6 on computer storefronts just yet . Put simply, it'll spur a whole lot of buying and consuming, both in the software and hardware department.



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