James Stephen Donaldson, the algorithm ruling, product hustling, normal smile having YouTube superstar better known as MrBeast recently made his debut on Shark Tank. During his first episode on the show where celebrity investors put “idea people” through a humiliation ritual, Donaldson cut from the pack to back an AI-powered ball. It rolls. You can throw it. It’s, y’know, got AI in there. Donaldson opted to invest a quarter million into the product.
Cousins Andrew Brown and Kevin Langdon presented the Sharks with “Ball 2.” A sequel to ball. Unlike your average foam ball, the second ball is “filled with sensors,” capable of tracking and harvesting data as it is rolled, thrown, bounced and so forth. Reporting information back to a companion app, Brown and Langdon added that through the magic of AI you can instruct the ball to create new games on the fly. Like being thrown further, or being rolled not as far.
Watching the new season of Shark Tank and they managed to immediately become a parody of itself by having one of the pitches be Ball 2, the sequel to Ball, powered by AI. To really seal the deal, the ball 2's battery is not rechargeable or designed to be replaced.
For a live demonstration, Donaldson and Lori Greiner competed to see who could shake the ball more. Donaldson won. “It worked way better than I was expecting it to work,” said Donaldson after getting his shake on, “that was cool.”
For the most part, the Sharks seemed characteristically unimpressed by Ball 2.
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