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It Took Mass Effect Fans Less Than 15 Minutes To Crowdfund Billboards Outside EA’s Offices And The Game Awards

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It Took Mass Effect Fans Less Than 15 Minutes To Crowdfund Billboards Outside EA’s Offices And The Game Awards

As the #SaveMassEffect campaign continues following the closure of BioWare, members of the “We Are Mass Effect” subgroup have started making their voices heard in places beyond the internet. Yesterday, the group paid for a billboard in New York City’s Times Square, but now it’s got its eyes set on things a little closer to home for publisher Electronic Arts: the company’s own offices.

BioWare fans Kala Elizabeth, Ariel Aguilar, and Mer set up a GoFundMe campaign for fans to help with the costs of paying for billboards outside of EA’s Redwood City headquarters, the company’s Edmonton office that is being shuttered after the closure of BioWare, and this year’s Game Awards in Los Angeles in December. The GoFundMe reached its $5274 goal in less than 15 minutes. The number comes from estimated costs after the group reached out to companies that allow people to pay for billboard space in the respective areas.

“I have no words,” Mer tells Kotaku. “And we’re already brainstorming even more ways to keep this momentum going! More to come.”

Mer says that the group will finalize dates for these billboards after figuring out the logistics. The Game Awards is set to take place on December 10, so at least one of these displays has a specific window it’s aiming for.

The GoFundMe is no longer collecting donations after reaching its goal, with the group hoping to donate all excess proceeds to the Game Worker Hardship Fund organized by United Videogame Workers-CWA, which supports laid-off game developers.


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