For some time, Scopely’s flagship Monopoly Go has been leveraging the increasingly prevalent seasonal model to introduce fresh content to mobile players. Some have focused on IP collaboration by joining the Jedi, teaming up with the KPop Demon Hunters or even assembling alongside Marvel’s superheroes.

Others have focused on original content, with the likes of Pets Season putting Scottie and Duke in the spotlight while simultaneously celebrating fans and their own real-world animals.

Whether it’s original concepts or collaboration-centric, Scopely uses seasons to bring fresh ideas. Sometimes, to introduce entirely new gameplay systems. The goal is to elevate seasons beyond a new theme plastered over an old experience. Rather, they’re a means to deliver unique mechanics and keep players returning for more.

We speak with Monopoly Go’s VP of product roadmap Christian Kurlemann to find out more about Scopely’s approach to seasons, the ideation model for new mechanics and the overall impact on Monopoly Go’s identity.

"Our goal is to stay true to what makes Monopoly Go special while keeping the game fresh. We are not trying to force the game in a predetermined direction. We are paying attention to what players are excited about and finding the right way to build on it," Kurlemann shares.

"We want players to have fun and experience new things while keeping the core of the game approachable."

Monopoly Go first launched in 2023 after a lengthy seven years of development . That investment soon paid off when the game released, quickly becoming one of the most successful mobile launches of all time.

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