There’s just over a week left before Grand Theft Auto 6‘s launch, and by all accounts it sounds like it’s going to be massive. It feels like GTA 6 is everywhere, and early reports have suggested that the $100 digital deluxe edition is outselling even the $80 regular version. Even the CEO of Rockstar owner Take-Two is saying he’s surprised by how well the game is selling already, claiming in the company’s quarterly earnings that its pre-orders are “tracking far above our initial expectations.”
Pre-order incentives have been plentiful in recent weeks, with Walmart offering a “surprise” of some sort, and a lot of free bonus content bundled in no matter where you buy it. Digital pre-loads begin tomorrow, but physical pre-orders are a code in a box, so you won’t be able to redeem it until the day of. Physical discs won’t be available at launch.
What’s more bonkers to me than a nebulous “exceeded expectations” on pre-orders is that GTA 5 is still selling roughly five million copies per quarter, reaching nearly 235 million copies sold in the last few months. I’ve been watching Take-Two’s earnings for years now, and I don’t think I can remember a time when GTA 5 wasn’t selling at least five million per quarter. But if there were a time for it to drop off, I’d say now would be it, given that a brand new game is coming out imminently. And yet! The franchise overall has sold nearly 480 million units.
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