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Meta Forms Sales Group to Sell AI to Small Businesses

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Meta Forms Sales Group to Sell AI to Small Businesses

Meta has reportedly formed a sales organization as part of a plan to monetize its massive investments in artificial intelligence (AI).

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The new organization will target both small and mid-sized businesses (SMBs) and corporate clients, The Information reported Monday (Nov. 9), citing a source familiar with the matter and job postings viewed by the news outlet.

This comes as Meta is planning to spend up to $145 billion in capital expenditures this year alone to support its AI infrastructure.

The company in September introduced the Meta Enterprise Platform, a new business unit concentrating on selling software products—including the Muse Code coding tool, business agent software and Muse Spark models—to corporate customers and developers.

Former MongoDB CEO Chirantan “CJ” Desai has been appointed to head the unit, which Zuckerberg termed the company’s “next major pillar,” the report said.

To accelerate corporate deployment and lessen its reliance on its internal engineers, Meta is also forging strategic partnerships with major consulting firms and systems integrators, including Accenture, Deloitte and IBM, the report said, comparing it to enterprise sales strategies used by competitors such as OpenAI and Anthropic.

The commercial push reflects more than a year of market testing which AI products businesses were interested in. In 2024, Meta saw strong demand from SMBs using its automated customer agents to manage inquiries 24/7 and free up employee time.


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