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GTA 6 Jacket That Costs $3,000 Immediately Sells Out

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GTA 6 Jacket That Costs $3,000 Immediately Sells Out

Grand Theft Auto 6 will be the biggest game of 2026, and Rockstar Games certainly knows it.

The studio hasn’t missed a beat with promotional merch hyping the game, having previously sold a $400 collector’s edition that doesn’t include the game (which goes for at least $79.99). In its latest stunt, Rockstar partnered with the luxury British department store Selfridges for an all-out promotional event that opened earlier today. The installation at 400 Oxford Street features a Grotti Cheetah Classic painted in GTA 6’s blue-and-pink color palette, a Leonida alligator statue, and other Vice City-themed paraphernalia teasing the game’s locale.

The event includes more than 60 GTA 6-themed items, including clothing, basketballs, mugs, luggage tags, and more, many of which are being sold exclusively at Selfridges. When the brick-and-mortar store opened, Selfridges also temporarily sold the merch online. As per IGN, the launch queue exceeded 100,000 people, and many products sold out. Among these sold-out items was a varsity jacket that went for a whopping £2,500 ($3,356). Yikes.

The “Grand Theft Auto VI Goodtime State Varsity Jacket” has a Rockstar logo and “VI” emblazoned on the front, and “Vice City” text on the back next to the Macca the Gator, a flamingo with sunglasses, and a purple lowrider. If you need more evidence that the merchandise-collector craze has kicked into high gear, look no further than Rockstar's shrewd efforts.

GTA 6 will be released for PlayStation 5 and Xbox Series on Nov. 19 , where it will presumably become one of the highest-selling games of all time.


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