"Why should we just give up the entire month of November?" – The indie games going head to head with GTA 6
Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"
GTA 6 Netflix preview causes PlayStation and Xbox hardware sales to jump in the UK
GTA 6 extended look reaches 31.1m views on Netflix in four days, making it the most-viewed title last week
Rockstar formed a new LA-based team to develop more realistic NPCs for Grand Theft Auto 6
Sensor Tower: Netflix US mobile viewership increased 35% during GTA 6 extended preview
Rockstar responds to GTA 6 leaks – "This is obviously not how we intended for you to see the game after all this time"
Newzoo: Global games market to generate $213.9bn in 2026, up 6.1% YoY
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