Entertainment 360 and Griffin Gaming Partners today announced the launch of HITpoint Entertainment, a new company dedicated to bringing the characters, worlds, and stories of video games to film and television.
HITpoint brings together Entertainment 360, the talent management and production company, with Griffin Gaming Partners, the biggest gaming venture capital firm with over $1.6 billion assets under management, investing across the video game industry and its adjacencies.
HITpoint will source, develop, package, and produce adaptations across the full range
of genres represented in gaming – from action, horror, and high-concept spectacle to
comedy, romance, and coming-of-age stories.
“This is a it’s an unprecedented partnership between a venture firm and a talent management and production company. The reason for it is the proliferation of all of these gaming IPs being adapted into other media,” said Peter Levin, managing director and cofounder of Griffin, in an interview. “You’ve got Fallout getting to Amazon. You’ve got The Last of Us. You’ve got Gangs of London. On the film side, we have Resident Evil, Minecraft, Super Mario, etc. If you look at the development slates for the studios and the streamers, by far, for third party for third-party source material, gaming dominates those lists.”
The launch comes as gaming has become a defining entertainment medium for a new generation. 7 billion people worldwide actively play video games. There is more content consumed monthly on the digital distribution platform for Games, Steam, than on Netflix. And Gen Z, which accounted for nearly 40% of North American moviegoers last year, ranks gaming as its favorite form of entertainment.
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