Alex Seropian, former CEO of Bungie and current CEO of Look North World, announced his company is launching Drifters in his team’s first game on Roblox.

Seropian said Look North World, which was previously focused only on Fortnite games, is targeting the game at a growing 18-and-over demographic on Roblox. The early access free-to-play game is a unique extraction combat game where your nightmares come to life. Your job is to shoot them and escape them by extracting from the world.

Seropian, who headed the Bungie team that was acquired by Microsoft and launched the original Halo, made news when he launched Look North World in 2023 as a user-generated content (UGC) game studio focused on Fortnite. He was drawn to the lower risks and the higher focus on experimentation.

His shift to Roblox is sure to draw attention to the platform, which now has 123 million daily active users. Fortnite is smaller, in the tens of millions of daily active users.

With Drifters, Seropian said he wanted to bring the craft of a seasoned triple-A team to Roblox. The focuse is on a richly imagined world, high-fidelity characters, deep gameplay systems, and meticulously tuned gunplay and movement, all built around the platform’s social, co-op spirit.

The game is set in the nightmare-infested town of Paleview. The game is a unique take on extraction where your nightmares come to life. You fight them alongside your friends in a player-versus-player co-op experience. Up to four people can fight in a squad, and there are three squads, or up to 12 people, in a match.

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