UK based Indie game developer HaZ Dulull from Beyond The Pixels shares the mission behind a unique physical release designed to make discovering, and playing an indie game easier.
Astro Burn has launched a Game Card Edition for PC and Mac. Priced at £9.99, each pack includes five randomly selected original art cards, two stickers, including a holographic one, and a scratch-off digital game code.
“I’d assumed that anyone interested in a PC game would have Steam,” says Dulull. “But parents would come up, see Astro Burn, and ask how they could buy it. Some didn’t have Steam and didn’t want to install another platform. They just wanted to buy the game, install it, and play,” said creator HaZ Dulull.
Those conversations extended to gamers who already play their games through other launchers (Riot, Epic, Roblox etc), but weren’t looking to add another one. Others spoke fondly about buying boxed games and having something physical to take home and install.
“That stuck with me. As an indie developer, getting someone to notice your game is hard enough. When someone does connect with it, I want getting hold of it to be straightforward. Their excitement shouldn’t get lost somewhere between finding the game and figuring out how to play it,” said Dulull.
The Astro Burn Game Card Edition offers a simple route: scratch off the silver panel, enter the unique, single-use code at the website printed on the card, and download the game for PC or Mac. Once downloaded and installed, no launcher, login, or internet connection is needed to play and you can install it on as many machines as you like!
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