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Accused of using AI in World of Warcraft: Forever videos, Blizzard employee says "hell nah"

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Accused of using AI in World of Warcraft: Forever videos, Blizzard employee says "hell nah"

On the journey to the big World of Warcraft: Forever release next month, Blizzard has been working hard on social media advertisements for the new MMO – advertisements it assures fans do not contain any generative AI content.

The company's digital marketing manager confirms as much on X, explaining that they've seen some of the controversy the WoW: Forever ads have sparked online, with allegations of gen AI use – but it's all unfounded.

"Not seeing much discourse here on X, but there have been comments on whether or not we use AI in these videos," they write. "That's a big hell nah." Why would they, when they have real creatives at hand?

Not seeing much discourse here on X, but there have been comments on whether or not we use AI in these videos. That’s a big hell nah.We have real team members writing scripts, getting and editing footage, and I’ve been in recording booths with our VO actors every week.October 14, 2026

As they put it, "We have real team members writing scripts, getting and editing footage, and I've been in recording booths with our VO actors every week."

They're not alone in assuring the community of it, either. World of Warcraft's social media manager chimes in with his own post, stating, "To add, we don't use AI on ANY social content we make. Big hell nah indeed." And, honestly, that's great news, to say the least.

To add, we don't use AI on ANY social content we make.


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