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Myntra spends Rs 2,326 Cr on advertising for Rs 5,242 Cr revenue in FY26

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Myntra spends Rs 2,326 Cr on advertising for Rs 5,242 Cr revenue in FY26

Myntra, the fashion e-commerce platform owned by Flipkart, reported a decline in operating revenue in FY26, mainly due to a 53% drop in collections from logistics services. The company also swung to a net loss of Rs 579 crore from a profit in the previous fiscal year, largely steered by restructuring costs linked to its reverse flip from Singapore to India.

Myntra’s revenue from operations fell 13.5% year-on-year to Rs 5,242.5 crore in FY26 from Rs 6,063.8 crore in FY25, according to its financial statements sourced from the Registrar of Companies (RoC).

Myntra earns revenue from marketplace, logistics, advertising and other services. Marketplace services remained its largest revenue stream and contributed 50.7% of operating revenue. Revenue from this segment rose 3% to Rs 2,657.3 crore in FY26. The segment earns fees and commissions from sellers who use Myntra’s online marketplace.

Revenue from logistics services, which includes fees for delivery and related services, declined 53.2% to Rs 1,119.2 crore in FY26 from Rs 2,390.5 crore in FY25. The sharp decline in this segment was the primary reason behind the fall in overall operating revenue.

Advertising services revenue grew 35.2% to Rs 1,236.4 crore in FY26 from Rs 914.5 crore a year ago and contributed 23.6% to operating revenue. The segment earns fees from brands and sellers for ads on Myntra’s platform.

6 crore in FY25. This category includes collection from marketing services, liabilities written back during the year and incentives from vendors.



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