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IIT Madras alumni-founded AI video creation startup Clueso raises $10 million in funding

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IIT Madras alumni-founded AI video creation startup Clueso raises $10 million in funding

AI-powered video creation startup Clueso has raised $10 million in a Series A funding round led by Dharana Capital to expand its enterprise business and further develop its AI-powered video production platform.

The round also saw participation from new investors Founders Future and Neotribe Ventures, alongside existing backers Y Combinator and f7 Ventures.

According to Clueso, the latest investment takes its total funding to $12 million, with more than 80% of the Series A capital coming from existing investors.

The startup plans to use the funding to expand its enterprise go-to-market operations, further develop its AI agents, improve video editing capabilities and strengthen integrations with business systems.

Founded in 2023 by IIT Madras alumni Akash Anand, Prajwal Prakash and Neel Balar, Clueso provides an AI-powered platform that helps businesses create, edit and update videos for product marketing, customer education, employee training, onboarding and sales enablement.

The startup's origins can be traced to Desklamp, a previous venture built by the founders that allowed students and academic researchers to create and share notes on PDF documents.

While working on Desklamp, the founders encountered difficulties producing product demonstration videos. The process involved preparing scripts, recording footage, arranging voiceovers and editing videos, sometimes taking up to two weeks to complete.

The experience led them to develop Clueso, initially focusing on simplifying the creation of product tutorials and instructional videos.

The platform has since expanded to support video production across multiple business functions.

Businesses can use Clueso to create videos from screen recordings, product workflows, documents and presentations.


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