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Bijnis rebrands as Zorit, raises Rs 27 Cr led by Sparrow Capital

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Bijnis rebrands as Zorit, raises Rs 27 Cr led by Sparrow Capital

B2B quick commerce startup Zorit, formerly known as Bijnis, has raised nearly Rs 27 crore ($2.84 million) in a funding round led by Sparrow Capital. Existing investors Info Edge and WaterBridge participated in the round, along with Better Capital, angel investors and employees.

The angel investors include Anupam Mittal, founder of Shaadi.com, the founders of Shiprocket, Mohit Sardana, CEO of Xpressbees, and Sarthak Misra of SoftBank.

Following the investment, Info Edge’s shareholding in Bijnis will increase to 20.12% on a fully converted and diluted basis. In a stock exchange disclosure earlier this week, Info Edge said it may also acquire additional equity in the company through a secondary transaction.

Founded in 2015 by Siddharth Vij, Chaitanya Rathi, Siddharth Rastogi and Sachin Chauhan, Zorit initially operated as a B2B marketplace connecting manufacturers with retailers. The company transitioned to an inventory led quick commerce model in late 2024.

Zorit enables offline retailers to source inventory from locally stocked dark stores, with deliveries in as little as 60 minutes. The platform operates 12 dark stores across 12 cities and has reached Rs 120 crore in annualised sales. Nearly 50% of its dark stores have achieved break even, including the cost of liquidating unsold inventory.

According to the company, nearly 60% of its retailers had never used an online B2B platform before. Retailer retention beyond the sixth month has improved fourfold compared with its previous model, while monthly ordering frequency has increased fivefold. Retailers place an average of five to six orders per month, with top cohorts exceeding 10 orders.


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