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Beauty and personal care brand Hyeglo Beauty raises Rs 7 Cr led by Sauce

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Beauty and personal care brand Hyeglo Beauty raises Rs 7 Cr led by Sauce

Beauty and personal care brand Hyeglo Beauty has raised Rs 7 crore in a funding round led by Sauce. Giga Capital, Consumer Collective, Reckitt’s Arjun Purkayastha and The Patient Capital also participated in the round.

The fresh funds will be used for research and development (R&D), new product launches, brand building and hiring, Hyeglo said in a press release.

Launched this year by Kanupriya Ahluwalia, Hyeglo is a direct-to-consumer (D2C) beauty and personal care brand that combines skincare ingredients with makeup products.

The Delhi-based brand said its products combine clinically tested ingredients, skincare actives and pigments. It focuses on formulations that incorporate skincare ingredients into makeup products.

Hyeglo follows a skin science-led approach to product development, with dermatological expertise and professional consultations informing its formulations. The brand also works with experts, including Dr Sonal Tibrewal Garg, an MD in Dermatology.



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