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Code is no longer scarce: Hostinger’s Auksė Žirgulė on what founders should build instead

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Code is no longer scarce: Hostinger’s Auksė Žirgulė on what founders should build instead

A founder in Srinagar recently built a website and an application on Hostinger in very little time. When building software takes that little effort, the question for every business shifts from whether it can build to why anyone would choose what it builds.

That shift was the subject of a fireside chat at TechSparks 2026 in Bengaluru, YourStory’s flagship event. Auksė Žirgulė, VP of Product at Hostinger, spoke to Shradha Sharma, Founder and CEO of YourStory and The Bharat Project, about what happens when every business can build its own software.

Žirgulė began with how the questions customers bring to Hostinger have changed. Publishing a website was once a hard task for non-technical people, and the company’s vision has been to help everyone succeed online. Now that AI has removed much of that barrier, founders are no longer asking how to build. They are asking how to attract clients, drive revenue and run the business.

Fragmentation is part of the problem. A new founder may buy a domain on one platform, set up email on another, and run campaigns on a third, ending up with five subscriptions and five logins. When something breaks, the founder turns into a technician or integration specialist. Hostinger’s answer is to take care of the full flow and to bring AI agents into it.

If code is no longer scarce, the edge moves to understanding the customer. Founders need to know exactly which problem they are solving and test the product as early as possible.



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