Indian debt platform Yubi has launched Pye, a new lending platform designed for retail borrowers. The platform leverages Yubi’s lender network to route borrower applications to multiple lending partners at once, matching borrower profiles to the lending partner best suited for their financing needs, loan type, and timeline. Via a single integration, Pye enables retail borrowers to connect with approximately 80% of India’s top lending institutions.

“Every lender has its own view of risk, its own criteria for ticket size, documentation, and timing, shaped by its own mandate,” Yubi Group Founder and CEO Gaurav Kumar said. “That’s the nature of a healthy lending market. It also means the right partner for a borrower isn’t always the first one they approach. Pye is built to help a borrower find that fit faster, matching them to the right lenders across our network, instead of going door to door. The compliance and legal work, KYC, documentation, disclosures, happens once on Pye, so a borrower isn’t repeating paperwork with every application. We open these avenues while being fully compliant with RBI’s digital lending guidelines such as neutral display of offers, full disclosure on APR, and ensuring native journeys for seamless customer experience.”

Every lender on Pye is regulated by the Reserve Bank of India (RBI). Borrowers are shown pricing and terms before accepting financing, and their data is shared only with the lenders they choose to apply to.

Yubi’s latest offering arrives as India’s retail credit market continues to expand. Before fiscal 2026 ended, CRISIL Intelligence, a division of Indian analytics, research, and risk solutions firm CRISIL Limited, projected retail loan growth of 17% to 18% for the year.

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