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SentiLink Announces Plans to Launch Repute, a Consumer Reporting Agency Built to Help Alternative Finance Lenders Make Better Decisions Earlier

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SentiLink Announces Plans to Launch Repute, a Consumer Reporting Agency Built to Help Alternative Finance Lenders Make Better Decisions Earlier

SentiLink, the leading provider of innovative identity, fraud, and risk solutions, announced plans to launch Repute, a consumer reporting agency offering a new suite of credit products. Its first offering, the Repute Score for Alternative Finance, will be an FCRA-actionable credit score that enables alternative finance lenders to approve or decline leads before paying for a specialty bureau pull. The Repute Score for Alternative Finance will be generally available on March 1, 2027.

Lenders that buy leads at volume pay for a specialty bureau report on most of them, resulting in significant expense that could be avoided if better intelligence was available sooner in the funnel. The Repute Score sits in front of that call. Lenders can approve the lowest-risk leads and decline the highest-risk leads on the Repute Score alone, then send only the uncertain middle to the bureau. Because the score is FCRA-actionable, lenders can take adverse action on it directly.

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In a retrospective study using one design partner’s historical lead funnel, the Repute Score would have enabled the partner to:

“All of us at SentiLink are proud to introduce Repute,” said Naftali Harris, CEO and co-founder, SentiLink. “We are grateful to our early design partners for their trust in us and excited to help them and the rest of the industry better assess risk and improve their application funnels.



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