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Microsoft Clarity Helps Merchants Welcome AI Shopping Agents

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Microsoft Clarity Helps Merchants Welcome AI Shopping Agents

Microsoft has introduced three features for its website and app analytics tool, Clarity, that are designed to help website owners understand how people and artificial intelligence agents are using their site, the company said in a Wednesday (Nov. 4) blog post.

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The new Agentic Analytics feature allows website owners to see what support AI agents do on their site and test whether those agents can complete tasks. This feature is meant to help website owners discover if they are losing customers because agents are unable to find a promotion or complete a checkout. It also includes simulation assessments that help website owners find these problems before customers do, according to the post.

Another new feature, which has been added to Brand Agents, helps retailers get their products discovered in Microsoft Copilot, Bing and MSN when shoppers ask Microsoft’s AI for recommendations. This feature has been added to the existing one that helps website owners bring an AI assistant to their website to help customers find and book services. Now, merchants can to use it on their website or only in AI experiences, the post said.

The third new feature, Ask Clarity, will enable website owners to ask Clarity questions about how people use their site and get answers that are backed by real session evidence. This feature is initially focused on website behavioral analytics and will later be expanded to include AI visibility and advertising data.


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