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Adobe Integrates Marketing AI Agent in ChatGPT and Claude

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Adobe Integrates Marketing AI Agent in ChatGPT and Claude

Adobe’s agentic teammate for customer experience orchestration, CX Enterprise Coworker, is now available within several leading artificial intelligence platforms, the company said in a Thursday (Nov. 4) press release.

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CX Enterprise Coworker is now available within ChatGPT, Claude, Databricks Genie, Gemini for business and Microsoft Copilot. Adobe expects the agentic teammate to be added to Amazon Quick, IBM and Snowflake soon, according to the release.

These integrations allow marketing professionals to use the tool within the agentic AI platforms of their choice, per the release.

CX Enterprise Coworker provides data analysis and insights, enables audience forecasting, optimizes customer journeys, and improves planning, product and work management, the release said.

“Today, marketers often use AI tools in isolation, without the organizational context and domain intelligence needed to personalize every stage of the customer lifecycle,” Anjul Bhambhri, senior vice president of engineering, customer experience orchestration at Adobe, said in the release. “CX Enterprise Coworker connects these tools and workflows using brand, customer and channel intelligence, helping teams drive better business outcomes.”

Adobe also announced in the release that it launched new connectors for CX Enterprise Coworker that offer prebuilt Model Context Protocol (MCP) server integrations with ecosystem technology partners so that markets can connect to these systems without custom integration work. These connectors are available for Amazon Ads , Databricks Genie , Demandbase , ads MCP server for Meta campaigns, Microsoft Work IQ , RainFocus and Snowflake Cortex AI , according to the release.


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