Meta’s personal artificial intelligence assistant Muse was downloaded more than 10 million times in the United States and Canada during the first 35 days it was available, digital market insights platform Sensor Tower said in a Monday (Oct. 19) post on LinkedIn.

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In terms of downloads, Muse outpaced OpenAI’s ChatGPT, Anthropic’s Claude and SpaceXSI’s Grok, which each needed more than 100 days to reach 10 million downloads, Sensor Tower Vice President of Insights Seema M. Shah told Bloomberg in a video shared in the post.

In addition, the other AI assistants were launched globally, while Muse is available only in the U.S. and Canada, Shah said.

“Now, ChatGPT was when AI was more nascent and less in the zeitgeist, but still, it just shows how fast the adoption has been” Shah said.

Shah added later: “There’s been a huge interest in Muse and these personal agents versus the direct chatbots.”

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Muse’s retention rate after 14 days was 23% in the U.S., a figure that was higher than the 17% Anthropic’s Claude had when it was launched, according to Sensor Tower’s post.

“So, [Muse] is being retained at a higher rate than the other AI apps, but the question is going to be, going forward, ‘How are the active users?

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