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Kohl’s Takes Its AI Gift Finder Into the Holiday Quarter

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Kohl’s Takes Its AI Gift Finder Into the Holiday Quarter

Kohl’s AI shopping assistant asks shoppers about the recipient, occasion and budget and offers products they can add to a cart without leaving the chat.

CEO Michael Bender mentioned that adoption is still small but users show stronger conversion and higher revenue per visit, as digital sales rose 2.8% and reached 27% of net sales.

PYMNTS Intelligence finds 46% of AI-assisted shoppers use the technology to find the best price, and 53% would leave a large marketplace for a brand site that beat it.

Gift shoppers usually know who they are buying for and what they can spend. What they do not know is which product to pick. Kohl’s is betting that a conversation closes that gap faster than a search box. The retailer launched a Gift Finder for Mother’s Day this April. Built with Google Cloud’s Gemini Enterprise for Customer Experience, the AI agent asks about the recipient’s interests, hobbies and style, and offers products that shoppers can browse and add to a cart from within the chat. Shoppers can also upload photos to find similar items.

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com and its app. The assistant answers requests like “show me the best deals right now,” compares products, searches by image and walks shoppers through store pickup and discount codes. Kohl’s built the gifting agent on the same Google platform that runs an internal analytics agent for associates, Kyle Luchinski , Kohl’s director of enterprise data platform, analytics and AI enablement, said in a Google Cloud case study.


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