Experian announced the launch of the Experian Credit Cards app on ChatGPT, expanding its growing portfolio of AI-powered financial experiences and giving consumers a new way to discover and compare credit card options through a simple conversation.

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“Consumers expect financial experiences to be as intuitive as the technology they use every day,” said Debbie Hsu, Executive Vice President of Product, Experian Consumer Services. “By bringing our credit card marketplace into ChatGPT, we’re making it easier for people to explore their options, compare cards with confidence and take the next step when the time is right. This is another example of how Experian is using AI to create simpler, more helpful financial experiences.”

Consumers are increasingly turning to AI to answer financial questions before making important decisions. Whether they are looking for a cash back card, travel rewards, a low introductory APR or no annual fee, the research process often begins with a question. Until recently, finding the right answer typically meant sorting through search results, opening multiple browser tabs and comparing offers across multiple issuers’ websites. Consumer AI chat apps have enabled users to consolidate their search, and with Experian now managing offer detail display within ChatGPT, consumers can access accurate, consistent, and issuer-aligned offer information.

Consumers want to understand which products fit their goals, whether they are building credit, earning travel rewards, reducing interest costs or maximizing everyday purchases.

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