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Etsy Aims to Balance Human Creations With AI Innovations

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Etsy Aims to Balance Human Creations With AI Innovations

Etsy’s CEO says the company is facing an artificial intelligence (AI)-related paradox.

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“For Etsy, the opportunity is to use this technology to help buyers discover items that feel uniquely right for them, and to help our sellers reach more customers and grow their businesses,” Kruti Patel Goyal said on an earnings call Wednesday (Oct. 28). “And there’s an interesting paradox here: as AI makes it easier to create and replicate products at scale, we believe the human creativity, craftsmanship, and connection that have always made Etsy special will matter even more.”

Goyal made these comments to analysts as the eCommerce marketplace released quarterly earnings showing a 10.9% uptick in revenue.

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The results come days after the company announced new AI rules for Etsy as it tries to ensure that AI-generated products do not saturate its marketplace. These new regulations include a prohibition on AI-generated functional guides, along with a mandate that listings feature at least one real image of a product.

“The challenge is the vast array of tools available and the different ways sellers may use them,” James Ossman , Etsy’s vice president of customer operations, wrote in a Thursday (Oct. 22) blog post . “Some uses help sellers bring creative ideas to life or make the tedious tasks involved in running a business more efficient; others can obscure whether there was meaningful human involvement, or misrepresent what an item actually is.


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