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EBay Courts Recommerce Customers as Revenue Rises 14%

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EBay Courts Recommerce Customers as Revenue Rises 14%

EBay is leaning into generative artificial intelligence and specialized commerce to drive engagement amid double-digit revenue growth.

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The eCommerce marketplace reported third-quarter earnings results Wednesday (Oct. 28), showing revenue of $3.2 billion, a 14% increase.

During an earnings call, management said eBay’s focus is now centered around removing friction for professional sellers while also courting collectors with the help of AI tools and livestreamed auctions.

At the core of this effort is eBay’s magical listing tool, which uses computer vision and machine learning to estimate item details and optimize pricing, and which has reduced listing time for casual listers by approximately one-third.

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“Artificial intelligence has an outsized impact on our C2C business as it reduces friction that prevents consumers from listing and selling successfully,” CEO Jamie Iannone told analysts, adding that AI serves as a structural tailwind for secondary market growth.

Customer behavior is moving in tandem with those capabilities. According to eBay’s latest Recommerce Report, 47% of surveyed consumers now purchase secondhand items at least monthly, up from 35% last year.

“I think I’m seeing this with my own kids and their friends, that increasing behavior,” Iannone said. “I think it’s a secular shift. I think, when you look at it, the younger generation specifically is much more focused on sustainability and driving recommerce .


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