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Apple’s Ives Says Siri AI Integration Could Drive Services Revenue

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Apple’s Ives Says Siri AI Integration Could Drive Services Revenue

Apple’s new smart home accessories, which were unveiled Tuesday (Oct. 13), are centered on Siri AI and could create a new revenue stream for the company’s Services business, Dan Ives, partner and analyst at Yorkville Ives, said in a Tuesday investor note, according to a Seeking Alpha report.

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The smart home accessories introduced by Apple include Apple HomeView, a device that can sit on a tabletop or be mounted on a wall and provides access to entertainment, connection and smart home management; Apple TV 4K, which delivers an immersive home theater experience and can be controlled by talking to Siri; HomePod mini 2, which features Siri AI and enhanced audio experiences; and the Apple Home Collection, which includes smart cameras, thermostats and a door lock.

In his Tuesday investor note, Ives said, per the Seeking Alpha report: “Apple also disclosed that server-side Apple Intelligence features carry daily usage limits, with expanded access to come for a fee, which we view as a clear signal that paid Siri AI access is on the way and a building block of the AI monetization we believe could drive an additional 15%+ of Services revenues over the next few years.”

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Bloomberg reported Oct. 6 that Apple hopes to use its collection of smart home devices and Siri AI to jumpstart the category, which has been one in which the company lagged compared to Amazon and Google.


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