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Anthropic and Hg Form Company to Embed AI Engineers in European Enterprises

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Anthropic and Hg Form Company to Embed AI Engineers in European Enterprises

Anthropic and London-based private equity firm Hg have agreed to create an independent company that will embed consultants and engineers into European businesses and help those firms deploy artificial intelligence (AI), The Financial Times reported Friday (Oct. 23), citing unnamed sources.

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The new consultancy, which is expected to launch by the end of the year, will have hubs in London and Berlin, according to the report.

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Hg announced in September that it extended its existing collaboration with Anthropic to bring agentic AI capabilities to Hg’s portfolio companies. The companies had already been working together for three years on initiatives that include a joint AI hackathon series and staff enablement within Hg’s own business, the company said in a press release.

“Hg backed the shift toward agentic AI early, and the relationship we have built with Anthropic is central to that,” Hg Co-CEOs Steve Batchelor and JB Brian said in the September release. “As AI reshapes how software businesses build and compete, we want our portfolio companies to have a direct line to the frontier and are excited to continue to deepen our relationship with Anthropic.”

It was reported in May that monthly job listings for forward-deployed engineers had increased by more than 800% between January and September 2025, showing how quickly companies are creating roles focused on implementing AI systems inside enterprises.


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